Understanding PR and the Media
This section is designed to give you a brief introduction to the news media, how it works and Campus Crusade’s philosophy of Media Relations.
Getting the media to positively cover your ministry is not an impossible dream. Your most important first step is to acknowledge some common misconceptions and learn how the media decides what the “news” is.
What is the main barrier to getting news coverage? Read:
Why is Media Relations important to the Campus Ministry? Read:
Positive news coverage of your ministry activities, identity and message is far better than advertising alone in promoting your ministry. News coverage boosts attendance at events. It builds the morale of your movement. It makes it easier for you and your students to share the Gospel using the increased awareness. It can open doors with the administration. Christian students are attracted for the right reasons. Churches, donors and volunteers are motivated to help.
Why is Media Relations effective? For 17 insights into how news media functions and how CCC uses them to further the Gospel, read:
Finally, if you are looking for the Biblical basis for CCC Media Relations or Biblical inspiration and encouragement for the task, read: