Campus PR Help
+ a service of www.CampusPRHelp.com and Campus Media Relations +
August 2008
Feature Resource:
What
is Public Relations? What is Media Relations?
PR
QuickStart is a great tool that offers free web-based
training. You’ll find short courses answering both questions while
providing a succinct overview of the skills and techniques you can use to help
promote your local ministry. The overviews are both quick and detailed –
a difficult task that PR
QuickStart pulls off successfully.
PR
QuickStart is a collaborative partnership between The
Council of Public Relations Firms and the Counselors
Academy of the Public Relations Society of America.
The site is also packed with lots of PR industry resources along
with tips and advice from public relations professionals.
You can also recommend PR
QuickStart to students majoring in Marketing, Communications
and PR. The site features a section addressing what it’s like to work
for a PR agency. Or you could challenge the same students to join staff
with Campus Crusade and serve with Campus Media Relations nationally,
regionally or locally. (Shameless plug…J)
Click on PR QuickStart to get going…
Best of the Biz:
PR tips from the web
“We are a very sophisticated nation of media consumers. We
have to be professional (and) modern in the presentation of our message.
We don’t change the core message (of the church), but if we want people to
listen, we have to be inviting.”
Joseph Zwilling, Director of
Communications, Archdiocese of New York – following recent visit by Pope
Benedict XVI to NYC, PRWeek,
May 5, 2008
International Herald Tribune -
June 30, 2008
5
Tips on Working with Reporters and Top News Stories
PRSA comPRehension
blog -
June 16, 2008
Understanding
the possibilities: Web widgets for beginners,
PR Tactics and The Strategist Online - July 3, 2008
News you can use -
Media & Students:
Alloy:
62% Of College Students Watch TV/Video Online
Media Post – 26 June 2008
Almost
two-thirds of college students are streaming video and TV shows online, via
services like Veoh, Hulu and Joost, as well as buying downloads from iTunes,
according to Alloy Media and Marketing, which just completed the 2008 annual
College Explorer survey…
Web content to be streamed through set-top boxes,
Hollywood Reporter - July
17, 2008
Just what the television industry needs, increased competition from
those wacky YouTube videos that 68 million people watch every month. Only
now, it will be easier than ever to view them on television screens.
Beginning today, TiVo will offer thousands of its subscribers the ability to
stream YouTube videos onto their television sets through their broadband-enabled
TiVo boxes….
How
Students Experience Violence
Inside Higher Ed – 8 July 2008
New study tracks extent of emotional, physical
and sexual violence. Among the findings — reported rates of relationship
violence are higher pre-college.
Media Post
Top 10 newly coined words like googleganger, mouse potato and
blacking out…
July
8, 2008
With a difficult exam behind or a weekend ahead, a college
student goes drinking. After the youth ties one—or make that several—on, he
or she is noticeably drunk, but friends simply…
San Francisco Chronicle - July
28, 2008,
What if we could peer into every household
in the United States and divine how - and why - 221 million American adults use
all sorts of technologies, from cell phones to the Internet…
Inside Higher Education - April 15 2008
On
matters sexual and soulful, colleges can be divided into two categories, the
“spiritual” and the “evangelical” — the former the domain of hookup
culture, the latter of purity culture…
More
J-Schools Sending Students on Reporting Trips Abroad (AJR)
American Journalism Review – June/July
2008
Of the more than 100 journalism and communications schools
certified by the Accrediting Council on Education in Journalism and Mass
Communications, at least 20 offer some type of international reporting trip.
They range in length from a week to two months and explore far-flung corners of
almost every continent. The trend comes at a time when foreign correspondent
jobs are disappearing…
Nielsen's
Three Screen Report: Television, Internet and Mobile Usage in the U.S.,
Nielsen - May 2008
This is the
first in a series of reports from The Nielsen Company summarizing the amount of
activity,
including video viewing, which occurs on a monthly basis by the average user
over television, Internet and mobile phones.
Facebook
Passes MySpace in Popularity With Global Boost (WaPo
via LAT)
Washington Post – June
25, 2008
Facebook may have started to win the global popularity contest over
rival social network site MySpace. Last month, Facebook had 123.9 million unique
visitors and 50.6 billion page views worldwide, according to comScore. MySpace,
meanwhile, had 114.6 million unique visitors and 45.4 billion page views. This
is the first time Facebook has edged past MySpace in those measures…
Study:
College Newspapers Good Buy
Brandweek – June 1, 2008
Metro newspapers may be struggling, but college print newspapers
are thriving, according to research by Alloy Media + Marketing. More than 80% of
students read their campus newspaper, more than double the rate of most major
metro dailies…
Penthouse
Gets Pious? (Newsweek)
Newsweek - May 19, 2008
Christian dating web site BigChurch.com's
motto is "bringing people together in love and faith." A quote from
the Old Testament precedes the site's Bible-verse search library. Further
testimonial from a fresh-faced woman leaves little doubt as to the site's higher
purpose. So it may surprise users that BigChurch.com has a decidedly promiscuous
corporate parent: Penthouse Media Group Inc…